/identity /packaging
CASA MARRAZZO 1934
Food is a sacred tradition.
CLIENT
Casa Marrazzo's story is a testament to family and a deep-rooted passion for their land, nestled in the sun-drenched fields of Salerno province. For three generations, the Marrazzo family has upheld a tradition of craftsmanship, skilfully producing, selecting, and transforming their land's finest fruits into authentic, healthy, and natural preserves. Despite its modern approach, Casa Marrazzo remains committed to preserving the ethos of a small, tightly-knit, family-operated artisanal business.
ASSIGNMENT
Casa Marrazzo approached us with a brief to develop a fresh and cohesive language that serves as a seamless bridge between their established special collection range and the upcoming base range. The challenge was to define a unified system within the line, which previously lacked consistency and used variable treatments throughout, resulting in an unclear brand personality.
SOLUTION & PROCESS
The cans embody the fusion of Napoli's vibrant colors, the rustic simplicity of the countryside, and the meticulous craftsmanship in tomato processing. At Casa Marrazzo, food is cherished and treated as something sacred, and the use of gold mirrors this reverence, as well the premium quality of the products despite them being in the base range. The word-mark too underwent a significant refresh, retaining the previous characterised distinctiveness of the letterforms while being enhanced with a bolder, more linear treatment.
The cans embody the fusion of Napoli's vibrant colors, the rustic simplicity of the countryside, and the meticulous craftsmanship in tomato processing. At Casa Marrazzo, food is cherished and treated as something sacred, and the use of gold mirrors this reverence, as well the premium quality of the products despite them being in the base range. The word-mark too underwent a significant refresh, retaining the previous characterised distinctiveness of the letterforms while being enhanced with a bolder, more linear treatment.
Executive Creative Director: Davide Mosconi
Design Director: Andrea Mastroluca
Designer: Reem Radhi, Federico Landini
YEAR / 2024
